Rockwell Tools ("We") are committed to protecting and respecting your privacy.

This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. The data controller is RW Direct whose registered office is 10130 Perimeter Woods Drive, Ste 300 Charlotte, NC 28216.

We take information security seriously and use reasonable physical, electronic and managerial procedures to help prevent unauthorized access, maintain data security and correctly use the information we collect online.


We may collect and process the following data about you:

  • Information that you provide by filling in forms including online product registration on our site ("our site"). This includes information provided at the time of registering to use our site, registering to have your product warranty extended [subscribing to our service, or requesting further services.] We may also ask you for information when you enter competitions or promotion or if you report a problem with our site.
  • If you contact us, we may keep a record of that correspondence.
  • We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
  • Details of transactions you carry out through our site and of the fulfilment of your orders.
  • Details of your visits to our site and the resources that you access.



We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.


We may send "cookies" to your computer primarily to enhance your online experience. "Cookies" are files that can identify you as a unique customer and store your personal preferences as well as technical information (including click through and click stream data). Cookies can either be permanent (i.e., they remain on your computer until you delete them) or temporary (i.e., they last only until you close your browser). We may also use "Web beacons" that monitor your use of our websites. Web beacons are one-pixel transparent images (although they can be visible images as well) located on a Web page or in an e-mail or other type of message, and are hosted on a server enabling the verification of a user's viewing or receipt of a Web page or message. Web beacons can be used to track the IP (Internet Protocol) address of the computer or device that downloaded the page on which the Web beacon appears, the URL (Uniform Resource Locator) of the page on which the Web beacon appears, the time the page containing the Web beacon was viewed, the type of browser used to access the Web page containing the Web beacon and the identification number of any cookie on the computer or device previously placed by the server hosting the web beacon. When we correspond with you via HTML capable e-mail, Web beacons let us know whether you received and opened our e-mail. On their own, cookies or Web beacons do not contain or reveal any personally identifiable information. However, if you choose to furnish the website with personally identifiable information, this information can be linked to the data stored using cookies/Web beacons. Note that we do not use cookies, collect IP addresses (other than potentially in our server log files), use Internet tags, or tie user activity to personally identifiable information on the investor relations portion of our website.

By accepting this Privacy Notice, you specifically agree to our use of cookies and Web beacons as described herein. You may adjust your browser to reject cookies from us or from any other website. If you have a Flash player installed on your computer, your Flash player may be able to be set to reject or delete Flash cookies. Please consult the "Help" section of your browser or Flash player for more information. Additionally, by setting your Web browser to display HTML e-mails as text only, you may be able to prevent the use of some Web beacons. However, certain areas of our websites may only be accessed in conjunction with cookies or similar devices, and you should be aware that disabling cookies or similar devices might prevent you from accessing some of our content.


The data that we collect from you may be transferred to, and stored at, a destination outside The United States of America, Canada, or European Economic Area ("EEA"). It may also be processed by staff operating outside the United States, Canada or EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


We use information held about you in the following ways:

  • To ensure that content from our site is presented in the most effective manner for you and for your computer.
  • To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
  • To carry out our obligations arising from any contracts entered into between you and us.
  • To allow you to participate in interactive features of our service, when you choose to do so.
  • To notify you about changes to our service.


We may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and we or they may contact you about these by post or telephone.

If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services for other products we sell or are similar to those which were the subject of a previous sale to you.

If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this.


How We Use and Disclose This Information

We may use the information you provide us in order to respond to your inquiries about our services, and to send you periodic updates about RW Direct Inc. We sometimes use the non-personally identifiable information that we collect to improve the design and content of our publications and websites and to enable us to personalize your internet experience. We also may use this information in the aggregate to analyze website usage. We will disclose information we maintain when required to do so by law, for example, in response to a court order or subpoena. We may also disclose such information in response to a law enforcement agency's request. We may use third-party partners to help operate our website and deliver our products and services, and may share your information with our service providers and other third parties that provide products or services for or through this website or for our business. In the event that RW Direct Inc or all or substantially all of its assets relating to the website are acquired by one or more third parties as a result of an acquisition, merger, sale, reorganization, consolidation or liquidation, your personal information may be one of the transferred assets. Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Notice.

Because we operate internationally, and many of our computer systems are currently based in the United States, your personal information will be processed by us in the U.S., where data protection and privacy regulations may not offer the same level of protection as in other parts of the world, such as the European Union and Canada.

We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries.

We may disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If RW Direct or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or to protect the rights, property, or safety of RW Direct, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.



You have the right to ask us not to process your personal data for marketing purposes. You can exercise your right to prevent such processing by checking certain boxes (when applicable) on forms we use to collect your data. In some instances (such as, but not limited to, online contest entry forms where the rules of the promotion so specify) you provide consent for us to process your personal data for marketing purposes. Nonetheless, you can exercise the right to ask us not to process your personal data for marketing purposes at any time by contacting us at When you make such a request to us, please know that it may take some period of time for us to act on that request.

Our site may, from time to time, contain links to and from Third-party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. You should consult the other websites' privacy notices, because we have no control over information that is submitted to, or collected by, these third parties. The inclusion of a link to a third-party website does not imply endorsement of the website by RW Direct Inc. or any association with the third-party website's operators.


This Privacy Notice may be changed by RW Direct Inc. The revised Privacy Notice will be posted to this page so that you are aware of the information we collect, how we use it, and under what circumstances we may disclose it. We encourage you to periodically check and review this page so that you know what information we collect, how we use it and to whom we disclose it. Under certain circumstances (for example, in connection with certain material changes), we may also elect to notify you of changes or updates to our Privacy Notice, or to request your consent for such changes, by additional means, such as posting a notice on the front page of our website or sending you an e-mail.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to